GARDENA smart systems

A creative toolbox to market the new connected smart system from GARDENA

Role: Concept | Design | Graphic production

 

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GARDENA has created a connected garden system, where users can control and monitor their garden. Across media, the task was to create marketing and communication for this new system to customers Europe.

We developed a story highlighting the remote control and empowerment of the system. The system is targeting wealthy men who are interested in technology, so we felt the style and feel had to deviate somewhat from the usual rich garden and authentic feel of the brand.

We created TV commercials, pre-rolls, key images Print, Banner ads, photography, 3D product imagery, web, social media and instore films for all markets to activate.

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Some of the print ads.

Commercials for TV and digital. (With Director Rune Milton).

Films for point of sale.