One platform for all brands
Role: Creative direction | Design
Carlsberg runs marketing worldwide across local countries and multiple brands. Running multiple platforms is expensive and inefficient. Carlsberg Pegasus is a global web platform where brands can create their websites and share and distribute content easily.
The platform is robust, streamlined and highly scalable. It makes the aggregation and sharing of content from several platforms a smooth process and allows for local adaptations.
The sites are based on responsive design, making it easier to tell great stories regardless of which interface (PC, laptop, tablet or smart phone) is used for engaging with our brands.
(design by Spring/Summer)